If INPEX® isn’t your first trade show, you’ve undoubtedly experienced the lull that happens at other industry trade shows. For whatever reason, at certain times the show floor just seems quiet and a little less traveled. Maybe you’ve also experienced the frustration of seeing attendees visiting your neighbor’s booth, but continuing to walk right past your booth. I’d like to share some tips which may help you figure out why attendees may be passing up your booth and what you can do to solve that problem and get more booth traffic!

1. Your booth looked too boring.  Like too many other exhibitors, your trade show booth has dull colors, too much text and too many small images.
2. Your benefit was not clear.  With all that text, or else none at all, your trade show booth graphics didn’t quickly communicate your product — and why it’s worth visiting your booth.
3. Your booth staffers don’t look appealing.  They looked unprofessional, uninterested, unmotivated, and pre-occupied — not the kind of people a potential customer wants to talk to — let alone buy from, for that matter.
4. Your booth staff didn’t attempt to engage the attendee.  Rather than offer a greeting or ask a question, they stared into space, or talked with each other, or into the phone.
5. Your booth space lacks activity.  It looks too dull compared to other exhibitors who are having energetic conversations, presentations, demos, and more.
6. Your booth wasn’t invited.  Attendees only have so much time to visit booths, so those that asked him to visit before the show get first dibs.  Or perhaps…
7. The attendee already has an appointment.  He breezed past you on the way to a meeting with another exhibitor further into the hall.  But you can still get him on his return trip — if he walks down your aisle again.

The above tips were taken from Skylinetradeshowtips.com.

For more information about exhibiting at INPEX® 2012, held June 13-15 at the Monroeville Convention Center in Pittsburgh, contact us at 1-888-54-INPEX to book your booth today!

Related INPEX posts:

1. InventHelp’s INPEX Trade Show Offers Open Innovation Luncheons for Business Attendees
2. Attention Business Attendees! Don’t Miss the 2nd Annual Open Innovation Conference at INPEX® 2012
3. Attention Business Attendees! Don’t Miss the Open Innovation Conference at INPEX® 2011
4. Friday Night Fights Returns to the INPEX Invention Show
5. Check Out Tips for Getting Noticed from Jill Lublin