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Posted by Nicole Lininger | Filed under Trade Show Exposure


Hello all! Over the weekend, I returned home from Las Vegas and ERA D2C 2012. I wanted to share all of the exciting details from this year’s show.

As promised, I wanted to start by announcing the 2012 “Inventor of the Year.”

Adam Pauze, of Aurora, Ontario, Canada for his invention, “The Drywall Axe™.”

The Drywall Axe™ is a redesigned measuring tape that allows a user to perform multiple functions. The product includes a utility knife and a pencil holder. Easy to use, the tool is designed to help save time and promote efficiency.

On Wednesday afternoon during show hours, every inventor in the New Product Showcase had the opportunity to present their product to a panel of members in the Learning Lounge. Inventors demonstrated their inventions and products to a 5-member panel, and panel members judged the inventors on the “pitchability” of their product while also providing them with valuable feedback. At the end of the pitch session, the top scoring inventors were told that they would get to see their products pitched on the D2C stage on Thursday during the Pitch By the Pros session.

This year’s professionals at the Pitch By the Pros session included Erin Murphy, Chris Steele, Jenny Repco, Dave King and Tracy Metro. Hosted by Tom Jourden, the Pros each took to the stage to pitch the top scoring products from the previous day.

The other four inventors who got to see their products pitched on stage by professional pitchmen and women were:

Evannuel & Catherine Cruz – The Goody Hoody
Murray Goodman – Laser Touch One
Dr. Roland Berthiaume – Lo-Bak™ Trax
Sherre McMahan – AccessorEaz

Adam was declared the winner, and he took home a trophy, as well as two complimentary tickets to the ERA Moxie Awards later that evening at the close of the show.

Adam said this about his experience: “I’m so glad I had this opportunity to present my product to members of the ERA. I’m grateful to the panel for selecting me as the inventor of the year!”

Congratulations to Adam, and all of the inventors who had their products pitched by the pros!


Related INPEX posts:

  1. The ERA D2C Inventor of the Year is…
  2. 2008 INPEX Woman Inventor of the Year
  3. 2009 Housewares Show Inventor’s Review Panelists Announced
  4. Former INPEX Exhibitor Signs Exclusive Distribution Deal
  5. INPEX® on the Road Again!

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