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INPEX® is proud to welcome “Mrs. Fields” as our keynote speaker at our 2011 show. Debbi Fields will speak on Wednesday morning, June 15, and will cut the ribbon to officially kick off INPEX® 2011!

Debra (Debbi) J. Fields epitomizes the American dream. From humble beginnings, she launched what has become one of the nation’s most visible, successful dessert empires.

Fields earned more than 25 years of entrepreneurial, operational and managerial
experience in a company she built (literally) from scratch. Founder, baker, chief cookie lover and former chairman of Mrs. Fields Cookies, a $450 million company she founded in 1977, Mrs. Fields has since sold her company, which is a market leader among fresh-baked cookie stores.

Mrs. Fields Chocolate Chippery opened its doors to the public in Palo Alto, California in 1977. Thirty-plus years later, Fields’ role had expanded from managing one shop to supervising operations, brand name management, public relations and product development of her company’s 600+ company-owned and franchise stores in the United States and 10 foreign nations.

With expansion on the horizon in 1989, Mrs. Fields, Inc. was among the first companies to take advantage of dramatic computer technology advancements. Fields led her company into the computer age, streamlining operations and production schedules with a state-of-the-art computer system. Her program is used as a model for business efficiency at Harvard Business School. It remains an example of successful application of technology in business management.

Fields’ business accomplishments and capabilities reach far beyond managing Mrs.
Fields, Inc. Today, she sits on the boards of Outback Steakhouse, The Greater Memphis Arts Council and The Orpheum Theater. In 2003, Fields received the Golden Gavel Award, which is awarded annually to an individual who demonstrates consistent self-improvement, success and leadership. That same year, she was inducted into The Society of Entrepreneurs.

Fields is the author of two cookbooks published by Time-Life. The first, Mrs. Fields’
Cookie Book: 100 Recipes from the Kitchen of Mrs. Fields, has sold more than 1.8 million copies and was the first cookbook to top The New York Times best-seller list. The second, I Love Chocolate Cookbook, published in 1994, has enjoyed tremendous success as well, posting sales of over half a million copies.

She hosted Great American Desserts, a weekly program that aired nationally on public television, and is also the name of her third and newest book, Debbi Fields’ Great American Desserts, published by Simon and Schuster.

Don’t pass up this opportunity to hear Debbi’s experience, as well as the chance to exhibit your invention at America’s largest invention trade show, June 14-17, 2011. Call 1-888-54-INPEX to speak to one of our account representatives and reserve your booth today!


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